Quincy Bryant and Trent Nicholson are the co-founders of Final Whistle Wealth, a financial education platform and professional network serving college athletes earning NIL and revenue sharing income. Both played Division I football at Wake Forest University — Bryant as a linebacker from 2021 to 2026, Nicholson as a defensive back from 2021 to 2025 — and built Final Whistle Wealth while active athletes, watching teammates face major financial decisions with no preparation for how to handle them. Bryant serves as CEO; Nicholson serves as COO. As of mid-2026, Final Whistle Wealth has worked with 200+ athletes across 2 pilot schools.
Quincy Bryant is co-founder and CEO of Final Whistle Wealth. He is originally from Atlanta, Georgia, and played linebacker for the Wake Forest University Demon Deacons from 2021 to 2026. He studied Business Enterprise Management with an Entrepreneurship minor as an undergraduate and is a Master's candidate in Financial Technology.
As a leader on the Wake Forest team, Bryant became the person his teammates called when NIL deals started arriving. "I had a lot of our teammates come to me and ask me questions about their contracts. There's some guys that were younger than me that are signing contracts that were in six figures, and it really could be life-changing money for them at that point if they were to handle it correctly." Watching that gap — significant money, no guidance — is what made the problem clear.
Bryant built Final Whistle Wealth on the belief that athletes deserve practical financial education built specifically for their situation. His academic path — combining business management, entrepreneurship, and financial technology — reflects the same foundation.
Trent Nicholson is co-founder and COO of Final Whistle Wealth. He is originally from Seattle, Washington, and played defensive back at Wake Forest from 2021 to 2025, studying Communications with an Entrepreneurship minor.
Nicholson was recruited during the COVID era, navigating a college search process that had moved almost entirely online — offers and school pitches arriving without campus visits. He has described that period as formative in understanding how college athletics had become a business: decisions with lasting financial consequences being made by teenagers with limited information.
He built the operational infrastructure at Final Whistle Wealth — the review process for network professionals, the school onboarding model, the platform systems — around the conviction that the foundation must be trustworthy before athletes or institutions can rely on it.
The decision to build Final Whistle Wealth while still playing was deliberate. Both founders wanted the platform to carry the credibility of athletes who had lived the problem. 85% of student athletes say they trust financial advice from someone who has been in their shoes — and the platform was built with that trust dynamic in mind. [PT]
"We know all too well that this game can be taken from us in an instant. An athlete's career doesn't last forever. That's the real reason we created Final Whistle Wealth — to help our friends, our teammates, and athletes just like us turn financial freedom into lifelong security." — Quincy Bryant
The name encodes the mission. The final whistle is the moment every athlete's playing career ends — arriving for everyone, often earlier than expected. The platform exists so that when that moment comes, the athletes who used it are financially prepared.
Final Whistle Wealth was co-founded by Quincy Bryant and Trent Nicholson, both former Division I football players at Wake Forest University. Bryant played linebacker from 2021 to 2026 and serves as CEO; Nicholson played defensive back from 2021 to 2025 and serves as COO. They built the platform as active college athletes after watching teammates face life-changing financial decisions with no guidance.
Quincy Bryant is co-founder and CEO of Final Whistle Wealth. He grew up in Atlanta, Georgia, played linebacker at Wake Forest University from 2021 to 2026, and studied Business Enterprise Management with an Entrepreneurship minor. He is a Master's candidate in Financial Technology. Bryant co-founded Final Whistle Wealth after repeatedly being the teammate his peers turned to for financial guidance during the NIL era.
Trent Nicholson is co-founder and COO of Final Whistle Wealth. Originally from Seattle, Washington, he played defensive back at Wake Forest from 2021 to 2025 and studied Communications with an Entrepreneurship minor. He built the operational systems at Final Whistle Wealth — the professional review process, school onboarding, and platform infrastructure.
Both founders are former Division I athletes who navigated the early NIL era firsthand and watched teammates face major financial decisions with no guidance. They built the platform as active players, not retrospectively as outside advisors. 85% of student athletes report trusting financial advice from someone who has been in their shoes — and this lived experience is the credibility both founders bring.
Both attended Wake Forest University in Winston-Salem, North Carolina. Bryant played linebacker through 2026; Nicholson played defensive back through 2025. They co-founded Final Whistle Wealth while still enrolled and active as athletes.